Social media sites like facebook, twitter and blogs have become the talk of the town in the past few years and if you are not using them yet then you should be thinking about it. Small charities and big businesses alike have caught onto the benefits of social media and how it can help their organisations. So why use social media?
1. It's cheap
Anyone can sign up to facebook, open a twitter account or set up a blog at no cost, making it a great tool for those with limited budgets.
2. It's immediate
Rather than waiting for a publication to be produced or even an email to be read, updates can be published in seconds and reach a wide audience straight away.
3. It encourages interaction
Social media is all about interaction - people can comment on your posts or pass them on to others at the click of a button. This allows them to feel more involved in your cause.
4. It's easy
A twitter post can only contain ? characters so there is not a lot of research or composition that needs to be put into the posts - it is much more of a thought flow.
5. It can lead to bigger things
Many media stories have been picked up from social media sites and it is a quick, easy and cheap way to spread a message.
One NGO that has embraced social media is Learnasone. A small organisation with minimal budget, they have twittered directly from the field to keep sponsors updated on their work.
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